Documentation of Foresse’s brand visual identity process

Foresse is a female fashion startup based in Vancouver, designed for city dwellers aged 25-40 who embrace sophistication and innovation.

• Project Scope

  • Stage 1 Research and Planning
  • Stage 2 Brand Visual Identity
  • Stage 3 Website Design and Development
  • Stage 4 Media Kit

• Objectives

  • Meet the client's needs, while resonating with the target audience.
  • Optimize design team efforts, completing logo in as few rounds as possible.
  • Create brand guidelines and developers material.
  • Close Stage 2.

• Solution

  • worked closely with the client, gathering feedback and suggestions to fine-tune our designs.
  • several presentation options and typography explorations to identify the best shape and font that meet our client’s needs.

Timeframe

8 weeks - 9 rounds

team size 7 | Evolve Branding | client Foresse |

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A monogram was our first direction, we experimented with various line thicknesses and creafted patterns inspired by architecture and old fashion motives.

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<aside> 📐

While the shape was distinct and adaptable for patterns, it wasn’t ideal for die-cutting. So, we reimagined the design.

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<aside> 🌬️

The new monogram drew inspiration from the fluid movement of fabric in space.

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<aside> ✅

With the mark set, we focused on typography.

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